L9 Establishing Leadership through strategic Internal Communication

This chapter teach us to assess internal communication effectiveness,establish effective internal communication,use missions & visions to strengthen internal communication,design 7 implement effective change change communication with internal employees.

L10 Leading thotough Effective External effective External Relation

In this chapter we learn develop an external relations stratedy, build & maintain a positive corporate image, work with meddia,handle crisis communications.
Every company will face theIn this chapter crisis. It shows that positive relationship with the media can make it easier in managing the crisis. The chapter also shows guidelines to help companies respond appropriately. To conclude, companies must link all communication activities to ensure they have developed coherent images and a consistency of posture internally and externally.

N5Using graphics & power paints for a leadeship Edge

In this chapter, leaders need to know recognize when to use graphics to improve presentation and documents that help reinforce the message, provide a road map to the struture of a presentation, illustrate relationships or concepts visually, support assertions, emphasize importatnat ideas, and maintain and enhance interest. This chapter focuses selecting and designing effective for data charts to add to presentation and document, leaders should to represent data ethically, creating meaningful and effective text layouts, employing fundamental graphic content and design principles with conveying messages clearly and effectively, selecting the most effective colors and fonts.
Leaders have learned making the most of powerpoint as a design and presentation tool will be success if leaders can create their own. Considering decide on layouts and templates, creating documents using powerpoint, inserting grahps and other objects andusing animation.

N4 Developing & Delivering Leadership Presentations

In this chapter, we will learn about how to plan your presentation, including developing a communication strategy, prepare a presentation to a chieve greatest impact, present effectively and with greater confidence. This chapter applies the tolls and techniques how to use language effectively to the art of public speaking. The provides and approach will to move through each step strate gically so that can deliver any type of presentation with confidence.

L3 Using Language to Achiev a Leadeship purpose

The beginning part of the chapter clearly and briefly explains the four main objectives that we should take into account in order to achieve leadership purposes.1. Achieve a positive ethos through tone and style;2. Communicate in a style that is clear and concise;3. Use business language correctly;4. Employ efficient editing techniques

L2 Creating Leadership Documentats

This chapter give us knowledge to select themost effective written communication medium, create individual,organize document content coherently, conform to content and format expectations in correspondence,include expected contents in reports and format business documents effectively.
However, it also discusses how to make the documents clear to an audience by using a logical structure and effective organization and by making sure that these documents conform in content and format in correspendence and the formating business documents effectively.

L1 DEVELOPING LEADCOMMUNICATION STRATEGYERSHIP

This first chapter teach us about the ideas to establish a clear communication purpose,develop our comunication strategy, analyze our audiences and organize witten & oral communication effectively.
Using a strategy framework we have to create an action plan.We have to consider adequetly purpose ,mesage ,medium, spokeperson, timing, audiences and feedback to establish the comunicaton.
Analyzing audience it is very important, leaders should to know level of audience that they have different experience and knowledge to help decide approach to audience. They maybe analyze with expertise table, decision-making style or question to clarify audience and organizational context. After readers already conduct audience analysis and create a strategy, they have to organize written and oral communication effectively, they can use the Pyramid Principle or Storyboard for a presentation.