This first chapter teach us about the ideas to establish a clear communication purpose,develop our comunication strategy, analyze our audiences and organize witten & oral communication effectively.
Using a strategy framework we have to create an action plan.We have to consider adequetly purpose ,mesage ,medium, spokeperson, timing, audiences and feedback to establish the comunicaton.
Analyzing audience it is very important, leaders should to know level of audience that they have different experience and knowledge to help decide approach to audience. They maybe analyze with expertise table, decision-making style or question to clarify audience and organizational context. After readers already conduct audience analysis and create a strategy, they have to organize written and oral communication effectively, they can use the Pyramid Principle or Storyboard for a presentation.
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