In this chapter we learn develop an external relations stratedy, build & maintain a positive corporate image, work with meddia,handle crisis communications.
Every company will face theIn this chapter crisis. It shows that positive relationship with the media can make it easier in managing the crisis. The chapter also shows guidelines to help companies respond appropriately. To conclude, companies must link all communication activities to ensure they have developed coherent images and a consistency of posture internally and externally.
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